Flightpath FYI · Simulcast sales
Simulcast strategies accelerate revenue.
Buyers, creators and platforms keep changing the rules. A simulcast sales strategy turns that pressure into resilience and growth, without rebuilding your sales and ops every time the market moves.
Simulcast strategy session
See where your revenue could go.
30 minutes with our team on your platforms, products and pricing. No slides, just your numbers.
We'll only use your details to arrange the session.
Revenue potential
Up to 4×
The revenue gap between baked-in only and a strategy that sells dynamic and baked-in together.
Unfulfilled impressions
−38%
Fewer impressions left unfulfilled after publishers adopt Flightpath.¹
Experience
5+ years
Streamlining sales and operations for podcast publishers, and learning which strategies work.
¹ Weighted average share of impressions left unfulfilled across Flightpath clients, before go-live compared with after go-live.
01 · The pressure
For publishers, the pressure never lets up.
Any one of these forces is hard to manage. Most publishers are facing all three at once.
Buyers
New demands on what's bought and how it's measured.
Buyers are pushing for changes in formats, measurement and the way campaigns are packaged.
Creators
Shows are moving to new networks and formats.
Every active creator has to decide where they'll deliver, and video changes the maths on every decision.
Platforms
Rules change with little or no consultation.
When a host or platform shifts its policy, your products, inventory and billing all have to follow.
02 · Two ways to respond
Pare down, or build for change.
Simplifying is understandable when margins are thin. But change never stops, and every product you cut is revenue you can't reach.
Path A · Simplify
Restrict what, where and how you sell.
- Turn down creators on emerging platforms
- Prune the media types and products your team sells
- Commit to a single host whose interests may not match yours
- Go dynamic-only and leave inventory unsellable on some platforms
Path B · Simulcast
Monetize the same content everywhere it plays.
- Products that meet current and foreseeable demand
- Sales and ops aligned on inventory, availability, trafficking and reporting
- New products launch without changing your team's workflows
- A higher total revenue cap, and first-mover advantage
03 · What's changing
The forces keep coming back in new clothes.
2026 · Expected
Video growth on Spotify and YouTube
Pressure to support baked-in ads under each platform's video rules.
2026 · Few saw it coming
Google testing DAI
With rollout slated for early 2027.
Next · Signals
Apple and video advertising
Signs that significant change may be coming to video and ads in podcasts.
Sticking to one platform used to make decisions simple. In a simulcast world, dynamic-only strands inventory, and baked-in only cuts your revenue potential by up to 4×.
04 · Why it works
Simulcast strategies win when they align sales, ops and buyers.
One sales motion. Clearly defined products for every feed, priced as a bundled sponsorship or CPM by platform.
No rebuild for every new product. Inventory, availability, trafficking and reporting run in one place.
Delivery they can trust. Campaigns monitored and adjusted in real time, across every platform they bought.
05 · Where to start
Four inputs to a simulcast sales strategy.
Start with these questions. They're the same ones we work through with publishers.
Vision and goals
- Where do we need to be in the ecosystem?
- Which creators do we want to attract, and which can't we fully support?
- What monetization channels are on the table, and on the horizon?
Technology stack
- What tools do we have, and what's available?
- Where are we unprepared for multi-platform delivery?
- What unifies products, inventory, availability, trafficking and reporting?
Positioning and pricing
- Can the sales team clearly define the opportunity?
- Bundled sponsorship at a flat fee, or CPM by delivery per platform?
Campaign implementation
- Can ops monitor performance across every platform?
- Can they adjust in real time to deliver on client expectations?
A simulcast sales strategy is the single greatest tool for securing future resilience and growth. It's also likely the most misunderstood concept in our industry.
06 · How Flightpath helps
Order management, rebuilt for simulcast.
We layered traffic management on top of the industry's leading cross-platform inventory prediction engine, so a new product doesn't mean a new workflow.
Inventory management
Every show, platform and product in one view.
Real-time availability
Forecast what you can sell before you sell it.
Consolidated reporting
Delivery across dynamic and baked-in, together.
White-glove consulting
Support from leaders in podcast operations and revenue.
Flightpath FYI · The full article
Simulcast Sales. A Primer.
The full case for simulcast: what's driving it, what works, what to watch out for, and the questions to bring to your next planning session.
Read the full primer →Continue the conversation
Tell us about the pressures you face.
I'd love to hear how you're approaching simulcast monetization for your business, and what's getting in the way.
Email Sean directly
sean.howard@flightpath.fmPrefer a working session? Request one at the top of this page →
Flightpath is the podcast traffic management solution built on a prediction engine, so publishers sell against what's coming, not what's already happened.